Everything you ever
wanted to know about
your website...

...but your analytics never told you.

Hotjar shows you the numbers you need—and the real user behavior behind them.
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Hotjar is trusted by 1,306,323 websites in 180+ countries

What Is Hotjar

Hotjar is a powerful tool that helps website owners understand how users interact with their site. It provides insights through features like heatmaps, which show where users click and scroll, and recordings, which capture individual user sessions. This information can help improve user experience and optimize website performance.

Hotjar works by tracking user interactions on your website. Here's a general overview of how it works:

Installation

You add a small piece of tracking code to your website, similar to how you would with Google Analytics.

Data Collection

Once the code is installed, Hotjar starts collecting data on how users interact with your site. This includes mouse movements, clicks, and scrolling behavior.

Heatmaps

Hotjar uses the collected data to generate heatmaps, which visually represent where users are clicking and how far they are scrolling on your web pages.

Recordings

Hotjar can also record individual user sessions, allowing you to replay how users navigate through your site. This can give you valuable insights into user behavior and any issues they may encounter.

Feedback

Hotjar offers tools for collecting feedback from users, such as polls and surveys. This can help you gather qualitative data to complement the quantitative data collected through heatmaps and recordings.

Get started today

Start learning about your users right away, with quick, easy set-up, and free access to all of Hotjar’s tools. Create my free ac
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Build exceptional digital experiences that convert

Confidently optimize your website’s user experience and revenue, with actionable insights that uncover exactly why your users convert—and why not.
Hotjar is free forever. Upgrade anytime

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Included in Hotjar Free

Spend more time improving your site, less time drowning in data

Without Hotjar

No clue why users drop-off or what they need

Relying on guesswork to optimize user experience

Investing time and effort into the wrong marketing channels

With Hotjar

Hear what users need right before they leave

Make informed, data-driven decisions to optimize user experience

Understand which channel converts best and optimize your efforts