You add a small piece of tracking code to your website, similar to how you would with Google Analytics.
Once the code is installed, Hotjar starts collecting data on how users interact with your site. This includes mouse movements, clicks, and scrolling behavior.
Hotjar uses the collected data to generate heatmaps, which visually represent where users are clicking and how far they are scrolling on your web pages.
Hotjar can also record individual user sessions, allowing you to replay how users navigate through your site. This can give you valuable insights into user behavior and any issues they may encounter.
Hotjar offers tools for collecting feedback from users, such as polls and surveys. This can help you gather qualitative data to complement the quantitative data collected through heatmaps and recordings.
No clue why users drop-off or what they need
Relying on guesswork to optimize user experience
Investing time and effort into the wrong marketing channels
Hear what users need right before they leave
Make informed, data-driven decisions to optimize user experience
Understand which channel converts best and optimize your efforts